Description
About MoFi
MoFi is a nonprofit Community Development Financial Institution (CDFI) that expands economic opportunity for underserved individuals and communities across the Rocky Mountains, Pacific Northwest, and Great Plains. With offices in Missoula, Bozeman, Boise, and Salt Lake City, MoFi has been a leader in mission-driven lending for nearly 40 years, helping transform lives and communities through access to capital and business support.
Small business ownership is one of the most effective pathways out of poverty, second only to homeownership. Yet traditional lenders often exclude entrepreneurs due to credit scores, limited financial history, or lack of collateral. Since 1986, MoFi has focused on making the financial system work for everyone by removing these barriers and expanding access to opportunity for people and communities across the region
Position Overview
The Content Marketing Manager leads the development and delivery of high-impact stories and content that bring MoFi’s mission of expanding access to capital and economic opportunity to life for donors, funders, policymakers, and the public.
The Content Marketing Manager is a hands-on storyteller, with strong writing and creative thinking at the core of their work. The role translates the experiences of MoFi’s small business clients, partners, and communities into a wide range of content and marketing materials, while building and maintaining a well-organized library of stories and assets used across MoFi’s external communications.
The Content Marketing Manager will operate in a fast-moving, growing organization with frequent deadlines, requiring strong organization, time management, and close collaboration with a tight-knit communications team.
Key Responsibilities
1. Client Story Development & Stewardship:
- Identify and prioritize client, partner, and community stories within MoFi’s lending network, and manage outreach and scheduling
- Conduct interviews and produce high-quality client stories. Coordinate with external vendors to capture professional photo and video assets.
- Develop, maintain, and regularly refresh an organized, searchable library of client stories and related assets, ensuring materials are current, diverse, accessible, and reusable across teams.
- Respond to internal requests for client stories and assets and ensure staff understand how to access and use the story system.
2. Donor & Organizational Storytelling:
- Contribute to the production of MoFi’s annual report and other key organizational publications by developing client stories and supporting narrative content.
- Develop customized client stories and written materials to support donor meetings and ongoing stewardship efforts.
- Lead the creation and ongoing management of content across MoFi’s digital channels, with primary responsibility for new website content.
3. Advocacy & Policy Support:
- Develop clear, consistent policy briefs and background materials that support MoFi’s federal and state advocacy priorities.
- Develop and adapt client stories that demonstrate the real-world impact of federal and state community lending programs for use with policymakers and partners.
- Support advocacy-related meetings, site visits, and briefings by preparing written materials and story support.
- Support the development of op-eds and earned media outreach.
4. Marketing & Sales Support:
- Develop and maintain a marketing plan and content calendar focused on engaging bank partners and supporting referral goals in collaboration with the sales team.
- Produce creative marketing content designed to educate and engage bank partners, including direct mail and other targeted outreach efforts.
- Translate and elevate MoFi’s Path to Bankability approach into clear, engaging materials for financial partners, peer CDFIs, and broader industry audiences.
- Collaborate with bank partners to develop and publish stories that highlight shared lending partnerships and community impact.
Requirements
Qualifications & Experience
- 5+ years of experience in communications, marketing, journalism, or nonprofit advocacy, or a related field.
- Exceptional writing, editing, and interviewing skills, with the ability to adapt tone and style for different audiences and purposes.
- Proven ability to manage multiple projects, deadlines, and feedback cycles independently.
- Experience developing and executing marketing content plans that support engagement, fundraising, sales, or advocacy goals.
- Experience managing digital content or marketing assets within an organized, searchable system (e.g., Digital Asset Management platforms or similar tools).
Proficiency with standard productivity tools (e.g., Microsoft Office or Google Workspace) and familiarity with basic design tools (e.g., Adobe Creative Suite, Canva, or similar) - Strong collaboration skills, emotional intelligence, and comfort working in a fast-moving, evolving environment.
